To sell products and services, it is still necessary to be well-positioned in search engines’ results. This is the core mission of an SEO consultant. Does this job attract you? Before you start, make sure you have the skills you need to succeed.
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Check That You Have The Prerequisites To Become A Seo Consultant
Since you are looking to become an SEO consultant, you probably know the difference between SEA and SEO. The search engine advertising based on SEO paying sites, the search engine optimization on their SEO.
The consultant’s missions
As an SEO consultant, you will need to develop a strategy to allow your clients to rank in the top 3 search engines like Google. You will determine the queries and keywords to optimize, set up a backlinking strategy, verify that the site offers a good user experience, etc.
A diploma or training?
So, do you need a degree to become an SEO consultant? Not necessarily, since the profession is not regulated. Many are self-taught; however, trade requires many skills. It is therefore recommended to take a training course!
The qualities needed to become an SEO consultant
To become an SEO consultant, you need:
- Have solid computer skills: you will rely on many tools and software to carry out your missions. Integration on the client’s CMS, creation or redesign of Internet sites: so many tasks require a good mastery of NICT!
- Be adaptable: Google’s software and algorithms are constantly evolving. You must therefore show adaptability to update your skills;
- Have a good sense of commerce: you must succeed in explaining and selling your services to customers, at the price that seems fair to you;
- Knowing how to delegate: sometimes, you do not have all the skills to succeed in a mission. You may need to hire a web copywriter, integrator, or developer. As many interlocutors that you will have to manage!
Freelance Or Employee: Choose A Status To Become A Seo Consultant
Two options are available to you to become an SEO consultant. You can thus exercise your activity as an employee or self-employed. What are the advantages and disadvantages of each formula?
- If you are an employee: you benefit from job security, at least if you get a CDI. Likewise, you have extensive social protection in the event of sick leave or unemployment. But there are a few constraints. Unless your employer accepts teleworking, you must work on the company’s premises, on their schedule. Your salary may not grow as much as you would like either;
- If you are self-employed: most of the consultant’s tasks can be done remotely. You can, therefore, completely consider settling on the other side of the world, like many digital nomads! There is also freedom with the schedules: you will only have to respect the deadline agreed with the customers… That you invoice as you wish. In terms of disadvantages, before claiming an average daily rate, it is still necessary to win customers. Also, as a self-employed person, you will benefit from less comprehensive social protection, particularly for work accidents or retirement.
Carry Out A Market Study And A Business Plan
Carrying out a market study
Have you decided to start as a freelance SEO consultant? It would help if you now carried out a market study to determine the viability and feasibility of your project. At this point, you should collect information on:
- The customers, their needs and their means;
- The state of competition, its strengths and weaknesses, and its pricing policy;
- Market trends.
The realization of a business plan
Another essential document to become an independent consultant, the business plan is used to detail the financial data of your entrepreneurial project. You will present this document to the banks to obtain financing. The following must, in particular, be included:
- The presentation of the project;
- The financial forecast;
- Cash requirements;
- The company’s development strategy;
- The expected return on investment, etc.
Select Your Business Premises
One of the big advantages of your job is that you don’t have to find a commercial space to practice it. However, having a storefront can help attract a passing clientele, provided you choose the right location.
Another option is to work from your home. Please note, your residential lease and the co-ownership regulations must authorize you to do so. In towns with more than 200,000 inhabitants and some departments in Île-de-France, you may also need to request authorization from the town hall.
The business incubator or coworking space is also the solution of choice for exercising the SEO consultant’s activity.
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