The Benefits of SEO
Delivers a continuous flow of targeted traffic
Would you know how many searches Google does each month? This year, 3.3 billion requests are made per day on Google or 100 billion per month. SEO can therefore help you tap into this huge source of free and targeted traffic!
Free, yes, because you don’t have to pay for traffic directly like people do when using paid advertising channels like Google Adwords. The cost will ultimately be more distributed to the time spent improving your site, writing content or even through Link building.
SEO gives you new exposure to surfers seeking a solution
One of the reasons people are using the Internet,, and search engines like Google in particular, is to find an instant answer to an immediate question.
When searching, people click on the different types of links, and 70% are organic search links through search engines. While 40% of users would click on the links on the first page, 70-80% of those internet users would ignore Adwords ads .
SEO generates traffic that can be converted
The Search Engine Journal website reported that leads generated by SEO can go up to 14.6% conversion against only 1.7% generated by emails.
SEO helps you grow your business
The Internet is a very large platform and for some it is a means of survival! SEO plays a major role in obtaining a good online presence, allowing the company to increase its visibility and branding.
Obviously without this visibility your consumers will never be able to find you. With SEO, if you do it the right way, it will ensure better business growth.
Cons of SEO
Results may take time
Probably the most notable downside in using SEO for business is the very slow amount of time to generate tangible results from all of your efforts.
The process involves your content being indexed by search engines which could take hours, days, or even weeks. If you need immediate results, SEO may not be the right route for you.
SEO will take a long time to achieve ROI
While it takes a long time to produce real results from your SEO efforts, it will take even longer to get a good return on investment from all your efforts. This is not favorable for small businesses that need to earn substantial short-term income, which they will use as working capital to support their operations.
SEO will need a big investment for competitive niches
Unless you are doing a Linkbait campaign, like content production, SEO is not a completely free strategy. You will definitely find yourself soliciting or hiring outside help to build natural links or any other SEO activity.
This point especially applies if you are working in a very competitive niche.
SEO has no guarantee for the results (especially 1st page rank)
SEO is not a safe bet, especially if you want to position yourself on the first page which is obviously the goal for everyone!
This is important to be on the top of the first page because 75% of search engine users do not scroll and therefore ignore the rest of the page.
SEO does not provide any immediate guarantee that you will rank in the first pages of search results using the keywords you are targeting.
SEO doesn’t give you full control
Nobody knows the real ins and outs of the Google algorithms. You can never predict the results after an update from Google. Only Google knows it and is in control.
So you have no control over the amount of traffic you will be able to attract. It’s totally different from paid marketing where you will get results that are commensurate with your budget.
If you want to improve your website ranking, you can contact with Digital Marketing Company in Pakistan.
Pro Digi 