Today there are many strategies to make yourself known on the Internet, but the most solid plan in the long term is undoubtedly the natural referencing strategy called SEO.
The difficulty is that Google’s algorithm evolves from year to year. And in 2019, specific techniques will allow you to earn points and make your site appear in the first search results offered by Google.
There are several techniques to optimize your articles in the eyes of Google, which will help you to get your item in the first position. Let’s see the TOP tips in this article.
1 – Mention your keyword
Whatever keyword you find for your article, you are going to have to mention it many times. The first step is to say your keyword in the URL of the item. Note that the shorter your URL, the more Google likes it.
Also, you should mention your keyword in the title, ideally at the start of the title. The more you highlight it, the more Google will recognize the keyword you are ranking on.
You must mention it in your meta description, which is the description that will appear under your link in Google search results.
Finally, mention your keyword many times. For example, if you are writing a 1,000-word article, we recommend that you say it about four times. At the same time, do not overdo it by mentioning it in all paragraphs because this can lead to penalties from Google. But saying it a few times will boost your site’s SEO and its positioning on the keyword you want.
2 – Internal links
Putting internal links within your article makes it easier for the reader to read and gives access to all the resources on your site. Google likes this because it makes it easier for Internet users to access your content.
The internal links that you mention more will be the pages that you will highlight the most in Google’s eyes.
Conclusion? Do not hesitate to put internal links to the pages that you want to position on the Google search engine!
3 – External links
External links provide resources, and your readers can dig deeper into the content if they wish.
Ideally, include between two and four external links for each article you post. Be careful; Google looks precisely at the external links that you mention.
If your external links are weak quality links or not related to the topic of the article, you can be penalized.
On the other hand, if you mention authority sites or more recently launched sites but with quality content and regularly updated, SEO Services in Lahore will boost the SEO of your article.
4 – Have articles organized
It is essential to structure your articles if you want to appear in the first position. For this, your title must have the H1 tag.
And your subheads, which will be at the head of each paragraph at the heart of the article, will have the H2 tag.
Regarding your content, remember to ventilate your text well to make the content more pleasant to read. The more enjoyable your content is to read, the higher the average time spent on the page. And this is a quality criterion for Google. The search engine will sooner or later penalize a site that has a little average time spent on the page.
5 – Increase the number of words
Intuitively, we can think that the more synthetic articles will be the best-viewed articles by Google. But it is quite the opposite.
Regardless of the quality of your content, the longer your article, the better it ranks on Google. And all the studies prove it! There is no limit; if the minimum for a quality piece is around 800 words, you can entirely write 3000 words if you have the skills to write quality and useful content on a given theme.
Having a long article will also be another way to get more backlinks and increase the average rate spent on the page, which will appeal to Google.
6 – Insert share buttons
Google recognizes the most shared articles. And since Google loves interactive sites, the more an article is shared, the more the search engine sees it as a quality article.
So, with free WordPress plugins, you can insert share buttons at the beginning or end of your article, or on your Sidebar to encourage Internet users to share the article on social networks.
Not only will this increase your visibility on Facebook or even on Twitter, but Google will tend to rank you better. Never forget that social networks are an essential dimension of your communication strategy on the Internet!
7 – Get feedback
As we mentioned, Google loves interactive sites. In addition to sharing, always suggest at the end of the article to leave a comment for your readers.
This will get your visitors to comment, and the more comments you have, the better you will rank. To have a hyper-interactive site, always respond to feedback from your Internet users!
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